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Winter Is Coming: Why Your Tires Matter More Than Ever in Snowy New York

When winter arrives in Western and Upstate New York, it does so with a personality. One day it’s flurries and light dusting… the next, it’s full-on lake-effect whiteout. That’s why your tires—yes, the only part of your vehicle that actually touches the road—become the MVP of winter driving. Whether you're navigating slush, ice, packed snow, or those sneaky invisible “black ice” zones, the right tires and the right vehicle setup make all the difference.

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